Company News, New Products

Walmart Debuts Hairitage Collection

You Tube sensation branches out into personal care.

Mindy McKnight, YouTube celebrity and millennial mom, has partnered with Maesa Group to launch Hairitage by Mindy McKnight.  Mindy’s YouTube Channel Cute Girls Hairstyles is the top hair channel with 5.66 million subscribers and 1.2 billion views. This is Mindy’s first beauty line launch and will be one of Walmart’s biggest beauty launches of the year, said the company.   Hairitage’s mission is to craft the first hair care brand that truly encompasses the needs of every type and texture. The c...

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